{"id":24147,"date":"2026-09-09T17:42:48","date_gmt":"2026-09-09T09:42:48","guid":{"rendered":"https:\/\/www.yoroow.com\/?p=24147"},"modified":"2026-09-09T17:42:48","modified_gmt":"2026-09-09T09:42:48","slug":"how-to-reduce-product-overlap-in-a-faucet-portfolio","status":"publish","type":"post","link":"https:\/\/www.yoroow.com\/ru\/%d0%b4%d0%b5%d1%82%d0%b0%d0%bb%d1%8c-%d0%b1%d0%bb%d0%be%d0%b3%d0%b0\/how-to-reduce-product-overlap-in-a-faucet-portfolio\/","title":{"rendered":"How to Reduce Product Overlap in a Faucet Portfolio"},"content":{"rendered":"
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The longer a product range has been in development, the more likely SKU overlap is to accumulate.<\/p>\n

One height is added first, then another finish, and later a new function. Each addition may have had a reasonable purpose at the time.<\/p>\n

Several years later, however, the products may end up differing from one another only in very small ways.<\/p>\n

Tall Basin Faucets are particularly prone to this problem.<\/p>\n

A Different Size Does Not Always Mean a Different Product<\/h2>\n

Countertop basins and other specific installation conditions may require a taller faucet, so a tall basin faucet has a clear practical purpose.<\/p>\n

The problem begins when a product range continues adding heights such as 280 mm, 300 mm and 320 mm and treats every small dimensional change as a separate SKU that should remain permanently.<\/p>\n

The more useful question is whether those heights correspond to genuinely different installation conditions.<\/p>\n

If two models serve the same basin type, installation method and usage scenario, with only a small height difference, they may not actually perform different product roles.<\/p>\n

If the height difference clearly changes basin compatibility or installation requirements, then the dimension has a stronger reason to remain as a separate option.<\/p>\n

Finish Should Not Be Mistaken for a New Product Role<\/h2>\n

Tall black basin taps can be an important finish option, but Matte Black and Chrome do not automatically represent two completely different Tall Basin Faucet products<\/a>.<\/p>\n

When analysing SKU overlap, it is useful to separate the core product platform from its finish variants.<\/p>\n

Otherwise, one body available in four colors may appear in product statistics as four different products when it is actually one platform with four visual options.<\/p>\n

SKU count should not be treated as the same thing as portfolio depth.<\/p>\n

Functional Differences Also Need to Be Large Enough<\/h2>\n

A multifunctional tall basin faucet may deserve a separate role if the added functions genuinely change the way the product is used.<\/p>\n

But the word “Multifunctional” in the product name does not by itself prove that it should become an independent SKU.<\/p>\n

If the additional feature is minor while the installation conditions, main function and positioning remain almost identical to an existing model, the overlap still needs to be evaluated.<\/p>\n

A practical comparison sequence is:<\/p>\n

application \u2192 installation conditions \u2192 core function \u2192 key dimensions \u2192 finish \u2192 price\/product role<\/strong><\/p>\n

The order matters.<\/p>\n

If two products are already highly similar in application, installation conditions and core function, and the difference appears only at the level of finish or a small dimensional change, the likelihood of SKU overlap is usually higher.
\n\"\"<\/a><\/p>\n

A Practical Test for Overlap: Temporarily Remove One SKU<\/h2>\n

One useful way to test whether two models genuinely overlap is to remove one SKU from the range temporarily and see what gap remains.<\/p>\n

Suppose there are two Tall Basin Faucet<\/a> models, A and B.<\/p>\n

If B is removed, does the range lose an important basin application? Does it lose a meaningful function? Does a clear price gap appear? Is an important design choice no longer covered?<\/p>\n

If the answer to all of these questions is no, and A already performs most of B’s role, B is more likely to be an overlapping SKU that could be consolidated or reduced.<\/p>\n

If removing B immediately creates a clear product or installation gap, then A and B should not automatically be treated as duplicates even if they look very similar.<\/p>\n

Simplifying a Product Range Is Not Simply About Reducing SKU Count<\/h2>\n

The purpose of SKU reduction is not to make the catalogue thinner.<\/p>\n

It is to remove products that no longer have an independent reason to exist.<\/p>\n

A Tall Basin Tap range may reasonably keep multiple heights for different installation requirements, several finishes for important market needs, and separate models for genuinely different functions.<\/p>\n

The final question should always be:<\/p>\n

Why does someone need to choose between these two SKUs?<\/strong><\/p>\n

If even the product manager finds it difficult to explain the meaningful difference between them, that difference will usually be difficult for the market to understand as well.<\/p>\n

The most effective way to reduce SKU Overlap is therefore not to set a maximum number of SKUs. It is to reduce products that have different model numbers but no meaningful difference in product role.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The longer a product range has been in development, the more likely SKU overlap is to accumulate. 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