{"id":17837,"date":"2025-04-03T11:09:50","date_gmt":"2025-04-03T03:09:50","guid":{"rendered":"https:\/\/www.yoroow.com\/?p=17837"},"modified":"2025-05-27T09:31:44","modified_gmt":"2025-05-27T01:31:44","slug":"%d0%b8%d1%81%d1%82%d0%be%d1%80%d0%b8%d1%8f-%d0%be-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0%d1%85-%d1%81%d0%bc%d0%b5%d1%81%d0%b8%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-columbia-%d1%81%d1%80%d0%be%d1%87%d0%bd%d1%8b","status":"publish","type":"post","link":"https:\/\/www.yoroow.com\/ru\/%d0%b4%d0%b5%d1%82%d0%b0%d0%bb%d1%8c-%d0%b1%d0%bb%d0%be%d0%b3%d0%b0\/%d0%b8%d1%81%d1%82%d0%be%d1%80%d0%b8%d1%8f-%d0%be-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0%d1%85-%d1%81%d0%bc%d0%b5%d1%81%d0%b8%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-columbia-%d1%81%d1%80%d0%be%d1%87%d0%bd%d1%8b\/","title":{"rendered":"\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043e \u0441\u0440\u043e\u0447\u043d\u043e\u043c \u0437\u0430\u043a\u0430\u0437\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u043c\u0435\u0441\u0438\u0442\u0435\u043b\u0435\u0439 Columbia \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 YOROOW"},"content":{"rendered":"<article class=\"4ever-article\" data-clipboard-cangjie=\"[&quot;root&quot;,{},[&quot;p&quot;,{&quot;uuid&quot;:&quot;lh2xcf3z7yyuut2kvsi&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;This is a story about a Columbia faucet brand. Its main sales channel is chain building material supermarkets. However, recently, the supermarkets sent a notice to the brand, requiring them to provide a batch of faucets for promotion, to be used for a large-scale marketing event one month later. The brand urgently needed to complete this order, but the inventory was not enough, and according to the factory's normal delivery time and transportation time, it was impossible to complete this order.&quot;]]],[&quot;p&quot;,{&quot;uuid&quot;:&quot;lh2xcf40bc4hg45ej8i&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;Upon learning about this need from the client, the YOROOW team immediately took action. They held an emergency meeting internally, and each department took the initiative and worked together to coordinate and schedule production through the various workshop groups, with workshop workers voluntarily working overtime.&quot;]]],[&quot;p&quot;,{&quot;uuid&quot;:&quot;lh2xcf41iuhqyid7sw&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;During the process of completing the order, the YOROOW team encountered a surprising event. While they were working hard to produce faucets, an unexpected event occurred. Due to abnormal weather and traffic congestion, a large truck delivering parts was unable to arrive at the factory on time, and the delivery deadline requested by the client was approaching. This meant that the YOROOW team had to find a solution within a few hours, otherwise the production and delivery of the order would be delayed, affecting the brand and the building material supermarkets' business.&quot;]]],[&quot;p&quot;,{&quot;uuid&quot;:&quot;lh2xcf42u4w4them7y&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;At this critical moment, the YOROOW team demonstrated a high level of professionalism and proactive spirit. They organized an emergency logistics plan, contacted a small transportation company, organized multiple small trucks, and delivered the faucet parts to the factory in batches. This work required the cooperation and collaboration of everyone, as they had to complete the task in a short period of time.&quot;]]]]\" 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data-identifier-application__slash__x-doc-key=\"3M0OzebK2WKwMqze\"><span data-type=\"text\">\u042d\u0442\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043e \u0431\u0440\u0435\u043d\u0434\u0435 \u0441\u043c\u0435\u0441\u0438\u0442\u0435\u043b\u0435\u0439 Columbia. \u0415\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043a\u0430\u043d\u0430\u043b \u0441\u0431\u044b\u0442\u0430 - \u0441\u0435\u0442\u0435\u0432\u044b\u0435 \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u044b \u0441\u0442\u0440\u043e\u0439\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u044b \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u0438 \u0431\u0440\u0435\u043d\u0434\u0443 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0435 \u0441 \u043f\u0440\u043e\u0441\u044c\u0431\u043e\u0439 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\u0437\u0430\u043f\u0430\u0441\u043e\u0432 \u043d\u0435 \u0445\u0432\u0430\u0442\u0430\u043b\u043e, \u0430 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u043e\u0431\u044b\u0447\u043d\u044b\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0438 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u0444\u0430\u0431\u0440\u0438\u043a\u0438, \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0437\u0430\u043a\u0430\u0437 \u0431\u044b\u043b\u043e \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e.<\/span><span data-type=\"text\">\u0423\u0437\u043d\u0430\u0432 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e \u0442\u0430\u043a\u043e\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 YOROOW \u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c. \u041e\u043d\u0438 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u044d\u043a\u0441\u0442\u0440\u0435\u043d\u043d\u043e\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0435 \u0441\u043e\u0432\u0435\u0449\u0430\u043d\u0438\u0435, \u0438 \u043a\u0430\u0436\u0434\u044b\u0439 \u043e\u0442\u0434\u0435\u043b \u0432\u0437\u044f\u043b \u043d\u0430 \u0441\u0435\u0431\u044f \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 \u0438 \u0441\u0442\u0430\u043b \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0446\u0435\u0445\u043e\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043f\u0440\u0438\u0447\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u0438 \u0446\u0435\u0445\u0430 \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0441\u0432\u0435\u0440\u0445\u0443\u0440\u043e\u0447\u043d\u043e.<\/span><span data-type=\"text\">\u0412 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 YOROOW \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u043b\u0430\u0441\u044c \u0441 \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u044b\u043c \u0441\u043e\u0431\u044b\u0442\u0438\u0435\u043c. \u041f\u043e\u043a\u0430 \u043e\u043d\u0438 \u0443\u0441\u0435\u0440\u0434\u043d\u043e \u0442\u0440\u0443\u0434\u0438\u043b\u0438\u0441\u044c \u043d\u0430\u0434 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c \u0441\u043c\u0435\u0441\u0438\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u043d\u0435\u043f\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u043d\u043d\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435. \u0418\u0437-\u0437\u0430 \u0430\u043d\u043e\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043e\u0433\u043e\u0434\u044b \u0438 \u043f\u0440\u043e\u0431\u043e\u043a \u043d\u0430 \u0434\u043e\u0440\u043e\u0433\u0430\u0445 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0433\u0440\u0443\u0437\u043e\u0432\u0438\u043a, \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0439 \u0434\u0435\u0442\u0430\u043b\u0438, \u043d\u0435 \u0441\u043c\u043e\u0433 \u0432\u043e\u0432\u0440\u0435\u043c\u044f \u043f\u0440\u0438\u0431\u044b\u0442\u044c \u043d\u0430 \u0444\u0430\u0431\u0440\u0438\u043a\u0443, \u0430 \u0441\u0440\u043e\u043a \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c, \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0430\u043b\u0441\u044f. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u043b\u043e, \u0447\u0442\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0430 YOROOW \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u043b\u0430 \u043d\u0430\u0439\u0442\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0447\u0430\u0441\u043e\u0432, \u0438\u043d\u0430\u0447\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0437\u0430\u043a\u0430\u0437\u0430 \u0431\u044b\u043b\u0438 \u0431\u044b \u043e\u0442\u043b\u043e\u0436\u0435\u043d\u044b, \u0447\u0442\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c \u0431\u044b \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u0435 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u0432 \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432.<\/span><span data-type=\"text\">\u0412 \u044d\u0442\u043e\u0442 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 YOROOW \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u043c\u0430 \u0438 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c. \u041e\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043b\u0438 \u043f\u043b\u0430\u043d \u044d\u043a\u0441\u0442\u0440\u0435\u043d\u043d\u043e\u0439 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438, \u0441\u0432\u044f\u0437\u0430\u043b\u0438\u0441\u044c \u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0433\u0440\u0443\u0437\u043e\u0432\u0438\u043a\u043e\u0432 \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0434\u0435\u0442\u0430\u043b\u0438 \u0441\u043c\u0435\u0441\u0438\u0442\u0435\u043b\u044f \u043d\u0430 \u0444\u0430\u0431\u0440\u0438\u043a\u0443 \u043f\u0430\u0440\u0442\u0438\u044f\u043c\u0438. \u042d\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0438\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0443 \u0432 \u0441\u0436\u0430\u0442\u044b\u0435 \u0441\u0440\u043e\u043a\u0438.<\/span><\/p>\n<figure id=\"attachment_17774\" aria-describedby=\"caption-attachment-17774\" style=\"width: 521px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.yoroow.com\/wp-content\/uploads\/2025\/04\/i1111mage.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-17774\" src=\"https:\/\/www.yoroow.com\/wp-content\/uploads\/2025\/04\/i1111mage.jpg\" alt=\"\" width=\"521\" height=\"490\" srcset=\"https:\/\/www.yoroow.com\/wp-content\/uploads\/2025\/04\/i1111mage.jpg 521w, https:\/\/www.yoroow.com\/wp-content\/uploads\/2025\/04\/i1111mage-300x282.jpg 300w, https:\/\/www.yoroow.com\/wp-content\/uploads\/2025\/04\/i1111mage-13x12.jpg 13w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/a><figcaption id=\"caption-attachment-17774\" class=\"wp-caption-text\"><span style=\"font-size: 12pt; font-family: 'arial black', sans-serif; color: #ff6600;\">\u041b\u044e\u0441\u0438\u044f \u0420\u0430\u043c\u0438\u0440\u0435\u0441<\/span><\/figcaption><\/figure>\n<article class=\"4ever-article\" data-clipboard-cangjie=\"[&quot;root&quot;,{},[&quot;p&quot;,{&quot;uuid&quot;:&quot;m90palyyv5criua8sa&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;Brand Marketing Manager: &quot;],[&quot;span&quot;,{&quot;color&quot;:&quot;#FE0300&quot;,&quot;data-type&quot;:&quot;leaf&quot;},&quot;We thought it was almost impossible to complete that urgent order. But we were deeply impressed by the quick response and professionalism of the YOROOW team. They not only worked overtime to arrange production, but also took the initiative to coordinate transportation plans when encountering sudden logistics problems to ensure that the order was delivered on time. It is this attitude of not shirking responsibility and not backing down that makes us trust YOROOW. They are not ordinary suppliers, but partners who truly think from the perspective of customers. Thank them for helping us win the trust of customers and market opportunities.&quot;]]],[&quot;p&quot;,{&quot;uuid&quot;:&quot;lh2xcf43ku8ytat0vqe&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;The Columbia client highly praised the YOROOW team's performance, especially their proactive spirit when faced with unexpected events. This reflects the YOROOW team's professional quality and high degree of collaboration, making it possible for the promotion order to be delivered on time.&quot;]]],[&quot;p&quot;,{&quot;uuid&quot;:&quot;lh2xcf4453kzmmfw95s&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;text&quot;},[&quot;span&quot;,{&quot;data-type&quot;:&quot;leaf&quot;},&quot;Although there were some twists and turns in the process, the YOROOW team ultimately delivered the order to the client before the promotion date, receiving high praise from the client. This experience made the YOROOW team realize their strength and teamwork spirit, and also reminded them to be proactive, constantly improve their abilities, and provide better services to clients. This story is full of contingencies, and also demonstrates the team's cohesion and execution ability.&quot;]]]]\" 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data-identifier-application__slash__x-doc-key=\"3M0OzebK2WKwMqze\"><span data-type=\"text\">\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0431\u0440\u0435\u043d\u0434\u0430:\" <\/span><span data-type=\"text\">\u041c\u044b \u0434\u0443\u043c\u0430\u043b\u0438, \u0447\u0442\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u0437\u0430\u043a\u0430\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043d\u043e \u043d\u0430\u0441 \u043f\u043e\u0440\u0430\u0437\u0438\u043b\u0430 \u0431\u044b\u0441\u0442\u0440\u0430\u044f \u0440\u0435\u0430\u043a\u0446\u0438\u044f \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u043c \u043a\u043e\u043c\u0430\u043d\u0434\u044b YOROOW. \u041e\u043d\u0438 \u043d\u0435 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